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ERIC Number: EJ779065
Record Type: Journal
Publication Date: 2007
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1527-1803
Building Relationships with Local Media
Kidwai, Sabrina
Techniques: Connecting Education and Careers (J1), v82 n8 p46-47 Nov-Dec 2007
One of ACTE's goals is to improve the image of career and technical education (CTE) through outreach to the media. As media relations manager, the author receives calls from reporters asking questions about the types of students who participate in CTE. Reporters often have a misconception that CTE students are troubled or "at the bottom of the rung." Today's CTE students are smart, technologically savvy and successful. ACTE is working to improve the media's perception of them and the programming in which they participate. In order to help alleviate these stereotypes, CTE advocates should educate and build relationships with their local media. In this article, the author discusses how to build fruitful relationships with the media.
Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A