ERIC Number: EJ778639
Record Type: Journal
Publication Date: 2003
The Impact of a Prejudice-Prevention Television Program on Young Children's Ideas about Race
Persson, Anna; Musher-Eizenman, Dara R.
Early Childhood Research Quarterly, v18 n4 p530-546 Win 2003
Two studies investigated whether children's television programs that were produced to decrease racial prejudice had the intended positive effect on young children. Study 1 measured 60 White 5- and 6-year-old children's attitudes toward Asian, Black, and White stimuli prior to, and immediately following, a brief, one-time anti-prejudice television program. No significant change was observed. Study 2 assessed the attitudes of 30 White 3-6-year-old children toward Asian, Black, Hispanic, and White stimuli at the beginning and end of a 3-week intervention period. During the intervention period children watched a pro-diversity television program four times. Plot and anti-prejudice message comprehension was assessed at three time-points during the testing period. Participants improved on plot and message comprehension over time, but no change in ideas about race was evidenced (children indicated a strong pro-White bias at both pre- and post-test). Possible reasons for, and implications of, this lack of change are discussed.
Descriptors: Racial Attitudes, Social Bias, Prevention, Television Viewing, Mass Media Effects, Intervention, Young Children, Childrens Television, Whites, Asian Americans, African Americans, Hispanic Americans, Attitude Change, Cultural Pluralism, Pretests Posttests, Program Effectiveness
Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: email@example.com; Web site: http://www.elsevier.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A