ERIC Number: EJ778639
Record Type: Journal
Publication Date: 2003
The Impact of a Prejudice-Prevention Television Program on Young Children's Ideas about Race
Persson, Anna; Musher-Eizenman, Dara R.
Early Childhood Research Quarterly, v18 n4 p530-546 Win 2003
Two studies investigated whether children's television programs that were produced to decrease racial prejudice had the intended positive effect on young children. Study 1 measured 60 White 5- and 6-year-old children's attitudes toward Asian, Black, and White stimuli prior to, and immediately following, a brief, one-time anti-prejudice television program. No significant change was observed. Study 2 assessed the attitudes of 30 White 3-6-year-old children toward Asian, Black, Hispanic, and White stimuli at the beginning and end of a 3-week intervention period. During the intervention period children watched a pro-diversity television program four times. Plot and anti-prejudice message comprehension was assessed at three time-points during the testing period. Participants improved on plot and message comprehension over time, but no change in ideas about race was evidenced (children indicated a strong pro-White bias at both pre- and post-test). Possible reasons for, and implications of, this lack of change are discussed.
Descriptors: Racial Attitudes, Social Bias, Prevention, Television Viewing, Mass Media Effects, Intervention, Young Children, Childrens Television, Whites, Asian Americans, African Americans, Hispanic Americans, Attitude Change, Cultural Pluralism, Pretests Posttests, Program Effectiveness
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
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