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ERIC Number: EJ776225
Record Type: Journal
Publication Date: 2007-Sep
Pages: 23
Abstractor: Author
Reference Count: 50
ISSN: ISSN-0010-096X
Rejecting the Remedial Brand: The Rise and Fall of the Dartmouth Writing Clinic
Lerner, Neal
College Composition and Communication, v59 n1 p13-35 Sep 2007
"Branding" a university in an effort to attract student applicants and alumni dollars is increasingly commonplace. The history of the Dartmouth Writing Clinic attests to the ways student writers represent an institution's brand and provides a troubling picture of a world in which under-prepared students are branded out of existence. (Contains 8 notes.)
National Council of Teachers of English. 1111 West Kenyon Road, Urbana, IL 61801-1096. Tel: 877-369-6283; Tel: 217-328-3870; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A