This article describes Richland College's Malcolm Baldrige National Quality Award-winning Performance Excellence Model. Richland's leadership team uses systematic strategic and operational approaches to improve performance. These approaches mirror Richland's vision, mission, values, and goals and reflect their approach-deploy-learn-integrate philosophy. The authors discuss methodology, successes, challenges, and opportunities for improvement. They also suggest generic guidelines for others to create their own performance excellence models. (Contains 2 figures.)