ERIC Number: EJ769322
Record Type: Journal
Publication Date: 2006-Dec
Reference Count: 15
New Languages and New Consumers: Changing Italian "Media-Scapes"
Milic, Enrico Maria
Journal of Urban Technology, v13 n3 p139-147 Dec 2006
This research aims to point out some of the behavior, interests, and relationships within the public sphere of young Italian users of the Internet. The topics of analysis were the motivations of the users in expressing themselves through their blogs, their online and offline behavior towards what is offered by the ruling class for consumption, traditional media messages, and the legal framework. This research makes use of Appadurai's concept of "media-scape," meaning the entirety of media representations--one of the most influential contexts in the culture of a group. This research and further studies could show how personal media is now supporting the development of a new state of affairs, in which borders are blurring and subcultures are sprawling, often in search of political acceptance. Young Internet users are starting to represent themselves through their new media tools, caring for their community language, games, rituals, and exchanges and ignoring or not being bothered by what is addressed by Parliament or academic views of democracy.
Descriptors: Subcultures, Democracy, Internet, Mass Media Use, Use Studies, Information Services, Access to Information, Agenda Setting, Political Attitudes, Ethnography, Hypermedia, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Authoring Institution: N/A
Identifiers - Location: Italy