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ERIC Number: EJ765424
Record Type: Journal
Publication Date: 2007-Feb
Pages: 2
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-1527-1803
How to Market Career and Technical Education: Student Ambassadors
Bernard, Rosalie
Techniques: Connecting Education and Careers (J3), v82 n2 p20-21 Feb 2007
The Miami Valley Career Technology Center (MVCTC) uses its Student Ambassador Team to help market career and technical education to other students. The MVCTC Ambassador Team is made up of 34 senior students nominated in their junior year by their career-tech and academic instructors. The students represent a cross section of career/technical programs and home schools. The ambassadors are given leadership training and serve as hosts/hostesses/guides at MVCTC's open houses, career exploration days and all advisory dinners. They greet the buses of new students on the first day of school, offering help and directions. In the fall of each year, the student ambassadors put on their MVCTC ambassador shirts and head out to MVCTC's 27 associate high schools throughout the Miami Valley to market career-tech education to sophomore students. Usually two or three ambassadors attend the recruitment visits to member schools with the enrollment coordinator. Superintendent John Boggess considers the student ambassadors one of the best recruitment and marketing tools that MVCTC has and notes that MVCTC visitors always enjoy meeting and talking with the student ambassadors.
Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio