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ERIC Number: EJ765374
Record Type: Journal
Publication Date: 2006-Dec
Pages: 10
Abstractor: Author
Reference Count: 20
ISBN: N/A
ISSN: ISSN-0146-3934
College Students' Perceptions of University Identification and Football Game Day Attire
Crosby, Melanie; Kim, Soyoung; Hathcote, Jan
College Student Journal, v40 n4 p740-749 Dec 2006
The purpose of this study was to determine the rationale behind football game day attire and to establish whether organizational identification, perceived organizational prestige, and game day participation influenced clothing choice. By identifying the game day clothing habits of female college students attending Division I-A schools throughout the United States, four factors (fashion consciousness, desire for comfort, desire for uniqueness, and spirit-seeking behavior) were found to influence game day attire. Football game day participation was found to be the strongest predictor of football clothing choice. (Contains 4 tables.)
Project Innovation, Inc. P.O. Box 8508 Spring Hill Station, Mobile, AL 36689-0508. Tel: 251-343-1878; Fax: 251-343-1878; Web site: http://www.projectinnovation.biz/csj.html
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States