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ERIC Number: EJ765317
Record Type: Journal
Publication Date: 2006-Mar
Pages: 6
Abstractor: Author
Reference Count: 2
ISSN: ISSN-0146-3934
Assessing the Impact of University Open House Activities
Fischbach, Ronald
College Student Journal, v40 n1 p227-232 Mar 2006
This article describes the efforts of California State University, Northridge to use of an open house event to increase the enrollment rate of high school and transfer students who have received acceptance letters to enter the university. Competition among publicly supported universities for their fair share of entering freshman and transfer students has brought a need to employ new and creative means of attracting future students. The goal of the study was to use the survey data as part of a long term planning process for future open house events. The data demonstrated that the vast majority of participants perceived the open house event positively, and as satisfying their need to obtain information about the university. A minority of the participants identified specific content areas for future open house events to address, they included: the university's administrative structure, more in depth information about academic programs, an opportunity to review course content, observation of sample pedagogical methodologies, and a summary of current degree requirements. The results of this study demonstrate that an open house event serves as a valuable mechanism to communicate a positive image of the University to prospective students. In addition, the results provide insight into specific aspects of the event that require modification for future. (Contains 3 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California