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ERIC Number: EJ763784
Record Type: Journal
Publication Date: 2007-Apr
Pages: 14
Abstractor: Author
Reference Count: 48
ISSN: ISSN-1353-8322
Are Students Customers? Perceptions of Academic Staff
Lomas, Laurie
Quality in Higher Education, v13 n1 p31-44 Apr 2007
This paper examines the notion of the student as a customer in a university, focusing on the perceptions of academic staff. Changes in the higher education sector in recent years have significantly reduced the differences between universities and other types of organisations and it has been argued that students have become "consumers" of higher education services. On the other hand, some senior academics believe that higher education is not just another service industry. The views on the notion of the student as a customer were elicited by means of in-depth interviews amongst staff in three "new" (post-1992) and three older universities. Whereas the government and its agencies stress the need to consider students as customers, there is very limited support for this notion amongst academic staff. Academic discipline, rather than the type of university, appears to be influential in determining attitudes towards the notion of the student as a customer. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom