This case study looked specifically at how museum educators were able to connect with members of the surrounding community through the "Parents Involved, Pigeons Everywhere" program and how they met (or did not meet) the following goals: (1) Identify successful ways of attracting local, Latino families to the museum as visitors and program participants; (2) Increase comfort level with the museum on the part of this local Latino community; and (3) Increase understanding of museum scientists and scientific work. As an exploratory study, data from this inquiry are focused on better understanding the experience of each of the participating families in accordance with an ethnographic approach as outlined by Patton (1990), on the central question of "what is the culture of this group of people" (p. 67), and specifically on how they relate to the culture of a museum environment. The results of this study do indicate that thoughtful collaborations with museums can support science literacy among diverse audiences and more appropriately aid in identifying museums as learning destinations for a broad visitorship.