ERIC Number: EJ748218
Record Type: Journal
Publication Date: 2004
Reference Count: N/A
Student Performance in Business and Marketing Education
McEwen, Beryl C.
Delta Pi Epsilon Journal, v46 n3 p129-144 Fall 2004
Assessments are not ends in themselves as Suskie (2002) noted. Their purpose is to indicate how effectively educational programs are meeting their goals for student learning. This paper reviews assessment data from the North Carolina Vocational Competency Achievement Tracking System (VoCATS) for business and marketing education to examine student performance in business and marketing education. The results show that Business Education is making satisfactory progress, with an average of 71.4 percent of students passing their courses. In marketing education the performance level is much lower--52.6 percent. The findings also revealed significant improvement in 2002 scores over 2001. However, there are several low-enrollment courses that may be draining resources and might best be dropped from the curricula.
Descriptors: Academic Achievement, Business Education, Student Evaluation, Achievement Tests, Test Results, Comparative Analysis, Scores, Enrollment Trends, Data Analysis, Program Effectiveness, Educational Objectives, Resource Allocation, Business Administration Education
Delta Pi Epsilon, Inc. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail: firstname.lastname@example.org; Web site: http://www.dpe.org
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: North Carolina