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ERIC Number: EJ747733
Record Type: Journal
Publication Date: 2006-Nov
Pages: 15
Abstractor: Author
Reference Count: N/A
ISSN: ISSN-0099-1333
Planning and Evaluation of New Academic Library Services by Means of Web-Based Conjoint Analysis
Decker, Reinhold; Hermelbracht, Antonia
Journal of Academic Librarianship, v32 n6 p558-572 Nov 2006
New product development is an omnipresent challenge to modern libraries in the information age. Therefore, we present the design and selected results of a comprehensive research project aiming at the systematic and user-oriented planning of academic library services by means of conjoint analysis. The applicability of the analytical framework used and the expressiveness of the attainable results are demonstrated by means of two surveys complementing each other. Both surveys together are representing the opinions of more than 3500 academic library users.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A