Kenneth W. Dobbins, president of Southeast Missouri State University, discusses attending a June 2004 conference on "The Key to Competitiveness: Understanding the Next Generation Learner," sponsored by the American Association of State Colleges and Universities, EDUCAUSE, and Microsoft. The conference addressed what today's students, the "Net Generation," expect from information technology, based on their lifetime experiences with instant messaging, chat rooms, Googling, online games, virtual tours, and bulletin boards. He describes what his campus has done to prepare for the net generation learner. A task force was formed to help faculty and staff prepare for meeting the needs of Net Generation learners and to enable faculty and staff to adjust teaching strategies for these learners. Task force members observed classrooms to learn how technology was used with teachers and students in fourth-grade computer-enriched classrooms, in eleventh-grade classrooms, and at Southeast Missouri State University. Results of these observations are presented. Dobbins concludes by stating that substantive changes in curriculum delivery to meet this generation's technology demands can only be achieved with a critical mass of faculty and staff who believe that such changes are needed and who will champion those changes.