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ERIC Number: EJ745294
Record Type: Journal
Publication Date: 2006
Pages: 10
Abstractor: Author
Reference Count: 75
ISBN: N/A
ISSN: ISSN-0883-2323
Futurism: Its Potential and Actual Role in Master of Business Administration (MBA) Education
Peterson, Robin T.
Journal of Education for Business, v81 n6 p334-343 Jul-Aug 2006
In this article, the author highlights the potential role of "futurism" in master of business administration (MBA) curricula and the conceivable offerings of futurism to business planners. This article serves as a corollary to educators in MBA business education and concerns to the nature of futurism, the benefits of futurism to managerial planning, the use of futurism in industry, and the various techniques for producing long-term scenarios. In addition, the author describes the results of an exploratory study on the extent of knowledge that MBA students possess on this subject. The results of this study suggest that MBA students are not well-informed about this approach. (Contains 1 table.)
Heldref Publications. 1319 Eighteenth Street, NW, Washington, DC 20036-1802. Tel: 800-365-9753; Tel: 202-296-6267; Fax: 202-293-6130; e-mail: subscribe@heldref.org; Web site: http://www.heldref.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States