ERIC Number: EJ744443
Record Type: Journal
Publication Date: 2006
Pages: 6
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0744-8481
EISSN: N/A
Available Date: N/A
Differences between Actual and Perceived Student Norms: An Examination of Alcohol Use, Drug Use, and Sexual Behavior
Martens, Matthew P.; Page, Jennifer C.; Mowry, Emily S.; Damann, Krista M.; Taylor, Kari K.; Cimini, M. Dolores
Journal of American College Health, v54 n5 p295-300 Mar-Apr 2006
Researchers in the social norms area have previously focused primarily on alcohol consumption, paying comparatively less attention to drug use and sexual behavior. The major purposes of this study were to (1) compare perceptions of peer norms in the areas of alcohol use, drug use, and sexual behavior with actual behavior and (2) determine if a relationship existed between a student's perceptions of normative behavior and a student's actual behavior. Participants were 833 college students at a large, public university in the Northeast. Study participants overestimated alcohol use, drug use, and sexual behavior among their peers. There was also a positive relationship between actual behavior and perceived peer norms, although the effect sizes for all behaviors were small to moderate. The authors provide further support for the tenets of social norms theory and suggest that social norms interventions are appropriate both campus-wide and to targeted high-risk groups. (Contains 3 tables.)
Descriptors: Behavior Standards, Social Behavior, Substance Abuse, Drinking, Sexuality, Comparative Analysis, Student Attitudes, College Students, Student Surveys
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A

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