ERIC Number: EJ728813
Record Type: Journal
Publication Date: 2006-Feb
Preparing for the Birth of Our Library Blog
Blair, Joanna; Cranston, Cathy
Computers in Libraries, v26 n2 p10-13, 54 Feb 2006
Blogging offers an alternative and sometimes superior way to communicate with library patrons. It provides an opportunity to speak more directly to them, and it does so in a manner that is more comfortable and convenient for all involved. A library's Web site may be the only interaction that patrons have with the organization, so it makes sense to have a conversational and dynamic Web presence full of fresh information that will keep them coming back. Planning is paramount and should be the first step toward creating a thriving and long-lasting blog. In this article, the authors describe the process they followed to bring a blog to the Colorado State University Libraries. Recommendations include: (1) Scope/vision -- decide on a focal point for the blog; (2) Identify the primary and secondary audience -- this will help set a tone and clearly speak to its interests; (3) Determine high-priority topics -- the topics most important to communicate to the audience; (4) Sources for new content; (5) Time frame to launch of the blog; (6) Ideas for advertising and launching -- consider the schedule of the intended audience ; (7) Evaluation criteria -- monitor the number of visitors to the blog at regular intervals; (8) Publication guidelines -- established guidelines for posting regularly; (9) Editorial guidelines -- be professional and consistent; and (10) Measuring success -- has the time investment paid off with an improved dialogue with patrons and colleagues?
Descriptors: Internet, Electronic Journals, College Libraries, Web Sites, Library Services, Library Automation, Electronic Libraries, Planning, Library Administration
Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055-8750. Tel: 609-654-6266; Fax: 609-654-4309.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Colorado
Grant or Contract Numbers: N/A