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ERIC Number: EJ726273
Record Type: Journal
Publication Date: 2005-Apr
Pages: 30
Abstractor: Author
Reference Count: 36
ISSN: ISSN-1055-8896
Instructional Media Choice: Factors Affecting the Preferences of Distance Education Coordinators
Caspi, Avner; Gorsky, Paul
Journal of Educational Multimedia and Hypermedia, v14 n2 p169-198 Apr 2005
This article examines the impact of several variables on media choice among 51 distance education course coordinators at the Open University of Israel. Hypotheses were drawn from Media Richness Theory (Daft & Lengel, 1984), Social Influence Theory (Fulk, 1993), Media Symbolism (Trevino, Lengel & Daft, 1987), and Experience Account (King & Xia, 1997), along with research questions about the influence of additional contextual variables. It was found that prior skill has a significant and meaningful impact on media choice and that both social influence and medium richness correlate with media choice. However, contrary to theoretical predictions, media richness and media symbolism did not correlate with perceived levels of equivocality in a message. (Contains 1 figure and 14 tables.)
Association for the Advancement of Computing in Education, P.O. Box 1545, Chesapeake, VA 23327-1545. Tel: 757-366-5606.
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel