ERIC Number: EJ725538
Record Type: Journal
Publication Date: 2004-Jun-22
Reference Count: 16
The King of All Mediums: A Field Study of College Students Use of Mediums for News
Obaidi, Jabbar Al-A.; Lamb-Williams, Christopher; Mordas, Victoria
International Journal of Instructional Media, v31 n3 p239 Sum 2004
As the media progresses and grows it creates more information and new mediums for users to access information. With this growth it becomes increasingly more difficult for users to decipher which medium should be used to access information. Each medium offers both positive and negative aspects; some are more accurate when reporting news, while users more easily access others. This article aims to study the media's familiarity and usage among college students. The researchers targeted three college campuses to study how their students utilize the different media available to them. Reasons for such specificity include students keep up to date with current events, news and information due to the learning and educational environment that they are in. The college setting would provide a more equal playing field for all of the mediums to be used by students. The focus of this field study is to survey what media outlet is most widely used by the targeted students to gain information. In addition, to learn what their reasons are for using this particular medium. It is also important to understand and predict future national and global Internet use; college students play a major role because college graduates are the primary users in the future market.
Descriptors: College Students, Internet, Student Surveys, Media Literacy, Computer Uses in Education, Field Studies, Current Events, Access to Information, Audiences, Mass Media, Media Research
Westwood Press Inc., 118 Five Mile River Road, Darien, CT 06820. Web site: http://www.adprima.com.
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Massachusetts