In this article, we offer a research-based theoretical framework for sustainability, describing the proven qualities of a project and the innovations that support its sustained existence over time. We then describe how a US Department of Education Technology Innovation Challenge grantee, working to promote technology integration in a socio-economically disadvantaged region of the state of Texas, succeeded in creating a sustainable set of activities around its work to support educators uses of technology. We examine the factors that served to nurture and facilitate sustainability of the practices associated with technology integration to promote student achievement. We take the fact that it is not the project but rather the change in practice that is important.