This study focused on survey response, which was defined simply as the completion of a survey. It examined connections between survey response and college student characteristics. It also investigated whether survey response predicted educational outcomes, including retention. The study focused on a cohort of first-year students at a mid-size, 4-year public university. Eighty percent of the students responded to a survey administered during their first semester. Survey response was linked with high school percentile rank and sex. Survey response was also a significant predictor of first semester grade point average and retention to the second year. The findings suggest that survey non-response may be an early warning indicator for first-year students. Also, the findings suggest that research based on surveys may be overlooking a sub-population (non-responders) that could affect the validity of those models.