This paper provides evidence on the factors that influence the non-resident enrollment percentage for public and private institutes of higher education (IHEs). We find a significant positive correlation between the enrollment percentage and tuition for private IHEs and no significance for public IHEs. Further investigation reveals that the highest-priced public and private IHEs generally attract the highest percentage of non-resident students. This suggests that the more costly IHEs, especially private, may enjoy a special cache that allows them more latitude in setting non-resident tuition. The non-resident enrollment percentage is not appreciably different across a wide range of tuition levels for both IHE types, indicating that these IHEs might be able to maintain their non-resident enrollment percentage levels with marginal tuition increases. (Contains 5 tables.)