NotesFAQContact Us
Search Tips
ERIC Number: EJ720720
Record Type: Journal
Publication Date: 2004
Pages: 16
Abstractor: Author
Reference Count: 38
ISSN: ISSN-0316-1218
Entrepreneurship and Image Management in Higher Education: Pillars of Massification
Mount, Joan; Belanger, Charles H.
Canadian Journal of Higher Education, v34 n2 p125-140 2004
Mass higher education has taken hold in the developed nations, and a widely held belief exists that higher education is a "right." With massification have emerged two notable trends: an entrepreneurial emphasis fuelled by the revenue-cost squeeze ensuing from reduced and realigned government funding; and a quest for differentiation through "Image Management" and even "Branding," given the multitude of institutions and offerings present in the "post-massification" era. This paper examines this evolution, some say "revolution," in the university sector. (Contains 1 endnote.)
The Canadian Society for the Study of Higher Education, P.O. Box 34091, RPO Fort Richmond, Winnipeg, MB R3T 5T5. Tel: 204-474-6404; Fax: 204-474-7561.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada