ERIC Number: EJ720720
Record Type: Journal
Publication Date: 2004
Reference Count: 38
Entrepreneurship and Image Management in Higher Education: Pillars of Massification
Mount, Joan; Belanger, Charles H.
Canadian Journal of Higher Education, v34 n2 p125-140 2004
Mass higher education has taken hold in the developed nations, and a widely held belief exists that higher education is a "right." With massification have emerged two notable trends: an entrepreneurial emphasis fuelled by the revenue-cost squeeze ensuing from reduced and realigned government funding; and a quest for differentiation through "Image Management" and even "Branding," given the multitude of institutions and offerings present in the "post-massification" era. This paper examines this evolution, some say "revolution," in the university sector. (Contains 1 endnote.)
Descriptors: Developed Nations, Higher Education, Foreign Countries, Access to Education, Educational Change, Financial Support, Government Role, Entrepreneurship
The Canadian Society for the Study of Higher Education, P.O. Box 34091, RPO Fort Richmond, Winnipeg, MB R3T 5T5. Tel: 204-474-6404; Fax: 204-474-7561.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: Canada