With rapidly increasing public use of the Internet and advances in Web technologies, family and consumer sciences researchers have the opportunity to conduct Internet-based research. However, online research raises critical ethical issues concerning human subjects that have an impact on research practices. This article provides a review of the literature on Internet research ethics and reviews the application of ethical principles for conducting online studies. Best practice considerations are offered to protect the confidentiality and rights of participants in Internet research and to ensure that the field remains viable for future research.