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ERIC Number: EJ720351
Record Type: Journal
Publication Date: 2005-Oct
Pages: 5
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1041-7915
Designing a Web Site for One Imaginary Persona that Reflect the Needs of Many
Cunningham, Heather
Computers in Libraries, v25 n9 p15-19 Oct 2005
Does designing a large academic library Web site for an imaginary person seem a sensible thing to do? As a reference librarian and member of the Web team of the Gerstein Science Information Centre (Gerstein Library), that is exactly what this author set out to do in May 2005. She proposed that the best way to ensure that the Web site meets the needs of the more than 62,000 students, faculty, and staff was to focus on the needs of Cindy Lee, a fictitious individual and design tool known as a "persona." This persona was created to represent the goals and personal characteristics of real users and to put design assumptions into perspective.
Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055-8750. Tel: 609-654-6266; Fax: 609-654-4309.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada