This study was designed to identify and gain a detailed description of the work activities currently being performed by school counselors and to provide empirical information about the role of school counselors. In addition, this study sought to determine if the work activities of school counselors are promoting student development in the three areas of the National Standards (i.e., academic, career, and personal/social development). This study addressed two research questions: The first question considered school counselors' perceptions of the importance of counselor effectiveness in performing work activities that promote students' academic, career, and personal/social development. The second question assessed the frequency with which school counselors performed critical work activities that promote students' academic, career, and personal/social development. The findings from this study have significant implications for several critical issues currently facing professional school counselors.