Since relevant research indicates that immersion in a literate environment is critical to academic success, the authors of this study designed a program, Project ROAR (Reach Out and Read), in cooperation with a predominately Hispanic elementary school. Project ROAR was planned to help interested parents of kindergarten children learn in-home activities that would promote literacy and school success for their children. University faculty and students went to the community site and engaged in interactive after school literacy activities with both parents and children over a period of one year. Results indicate that parents are eager to help their children and, when instructed in appropriate literacy activities, can make a difference in the academic progress that their children make.