According to traditional views, basic and subordinate concepts elicit perceptual information, superordinate concepts abstract information. Two experiments showed that also superordinate concepts activate perceptual and contextual information. In Experiment 1 participants evaluated the adequacy of Scene- and Object-like locations ascribed to basic and superordinate concepts. Superordinate concepts were judged faster when paired with Scene-like locations, where many exemplars can coexist, than with Object-like locations. The results were replicated and extended in the second experiment with a location production task. Theoretical accounts for the results are discussed.