Steven Pearlstein (of the Washington Post) wrote about a business founded on the idea that the academy should end its practice of having thousands of professors of varying skills teach the same course on every campus across the country. Instead, colleges and universities could use simple technology (i.e., a CD) to provide students with presentations by truly outstanding lectures of regularly taught courses, with on-campus faculty serving as tutors and discussion leaders. This would promote both excellence and economies of scale. But Pearlstein found that this idea "was not exactly welcomed by an establishment that prides itself on remaining a quaint cottage industry."