Much has been written and discussed about the importance of getting presidents' and chancellor's support, buy-in and committment regarding investment in information technology and the accompanying faculty assistance. We need to reframe the IT issue to emphasize what people do with the tangible stuff thereby focusing the issue on knowledge creation and knowledge management. This view is 180 degrees from the tangible stuff view. The tangible stuff view starts from the perspective of the person and what the person wants to do. It leads to technology or organizational change solutions if and when those solutions add value, and it then adapts the technology to enhance the persons capabilities. Taking the risky road of redefining the IT issue means that only when we have a good sense of the tangible use of what people need in order to do their jobs better, can and should we begin addressing the tangible stuff variable. From a senior leadership perspective, this approach keeps the conversation focused on the value added side of investment in IT, not on the sunk cost side.