ERIC Number: EJ696638
Record Type: Journal
Publication Date: 2004-Oct-1
Reference Count: N/A
A Contest to Create Media Messages Aimed at Recruiting Adolescents for Stop Smoking Programs.
Croghan, Ivana T.; Campbell, Heather M.; Patten, Christi A.; Croghan, Gary A.; Schroeder, Darrell R.; Novotny, Paul J.
Journal of School Health, v74 n8 p325 Oct 2004
This project engaged adolescents in a contest to create advertising messages aimed at recruiting teens for stop smoking programs. Middle school students were invited to design a media message for television, radio, Web, or print (newspaper or billboard). 0f 4,289 students in eight middle schools of Rochester, Minn., 265 (6.2%) developed 172 stop smoking messages. The quality of their work confirmed that teens can design media messages to encourage their smoking adolescent peers to enroll in a program to stop smoking. (J Sch Health. 2004;74(8):325-328)
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Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: New York (Rochester)