ERIC Number: EJ695036
Record Type: Journal
Publication Date: 2004
The Impact of Web Page Text-Background Colour Combinations on Readability, Retention, Aesthetics and Behavioural Intention
Hall, Richard H.; Hanna, Patrick
Behaviour and Information Technology, v23 n3 p183-195 May-June 2004
The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in one of four colour-combination conditions. Major findings were: (a) Colours with greater contrast ratio generally lead to greater readability; (b) colour combination did not significantly affect retention; (c) preferred colours (i.e., blues and chromatic colours) led to higher ratings of aesthetic quality and intention to purchase; and (d) ratings of aesthetic quality were significantly related to intention to purchase.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
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