ERIC Number: EJ684999
Record Type: Journal
Publication Date: 2004-Jun
A Personalization Effect in Multimedia Learning: Students Learn Better When Words Are in Conversational Style Rather Than Formal Style
Mayer, Richard E.; Fennell, Sherry; Farmer, Lindsay; Campbell, Julie
Journal of Educational Psychology, v96 n2 p389-395 Jun 2004
Students received a personalized or nonpersonalized version of a narrated animation explaining how the human respiratory system works. The narration for the nonpersonalized version was in formal style, whereas the narration for the personalized version was in conversational style in which "the" was changed to "your" in 12 places. In 3 experiments, students who received the personalized version scored significantly higher on transfer tests but not on retention tests than did students who received the nonpersonalized version. The results are consistent with a cognitive theory of multimedia learning in which personalization causes students to actively process the incoming material.
Descriptors: Narration, Epistemology, Multimedia Instruction, Language Styles, Discourse Modes, Retention (Psychology), Transfer of Training, Testing, Scores, Anatomy, Instructional Effectiveness
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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