Does viewing Between the Lions, an educational television series featuring literacy instruction, improve the emergent literacy skills of kindergarten and first-grade children? Do improvements vary as a function of the child's initial reading risk status? In this study, higher word recognition and standardized reading test scores were noted for all viewers compared with nonviewers. In addition, significantly higher means and accelerated slopes for phonemic awareness and letter-sound tasks were found for viewers compared with nonviewers. Even so, improvements in literacy skills (i.e., speech to print, word building, concepts of print) varied, mostly favoring moderately at-risk to not-at-risk kindergarten children who viewed the program. Kindergarten children at great risk and first graders did not benefit as much from the program.