ERIC Number: EJ681754
Record Type: Journal
Publication Date: 2004-May-1
Reference Count: 44
Education, Education and Indoctrination! Packaging Politics and the Three "Rs"
Journal of Education Policy, v19 n3 p255-270 May 2004
This paper explores how recent Labour governments have tried systematically to package educational and other social policies for media presentation and public consumption. This concern has resulted in the criticism that Labour is concerned with policy presentation above content: strong on policy spin but weak on policy delivery. The first section explores Labour's attempts to set a favourable agenda in news media for its educational policies by implementing a rigorous news management strategy: the subsequent section analyses Labour's unprecedented use of advertising to promote key areas of government policy. There is a particular focus on government advertising in the run up to the 2001 general election. The paper concludes that governments' increasing reliance on advertising may cross the line which should separate the provision of public information from any attempt to persuade the public to support particular policy choices.
Descriptors: Public Policy, Advertising, News Media, Mass Media Effects, Educational Policy, Politics of Education, Foreign Countries, Criticism
Customer Services for Taylor & Francis Group Journals, 325 Chestnut Street, Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420 (Toll Free); Fax: 215-625-8914.
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A