ERIC Number: EJ679441
Record Type: CIJE
Publication Date: 2003
Reference Count: 0
Member Acquisition and Retention Model.
Zuckerman, Robert A.; Kretovics, Mark A.
NASPA Journal, v41 n1 Fall 2003
Article proposes a model that describes a process of acquiring and retaining new members in an established group or organization. The model also provides a means of analyzing the processes and "tools" employed to attract and inform nonmembers. Analysis of processes and tools can be used to optimize their effectiveness for the purposes of acquiring and retaining membership. (Contains 17 references, 2 tables, and 3 figures.) (Author/ADT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A