ERIC Number: EJ678949
Record Type: CIJE
Publication Date: 2003
Reference Count: 0
Online Admissions and Internet Recruiting: An Anatomy of Search Engine Placement.
Whiteside, Richard; Mentz, George S.
Educause Quarterly, v26 n4 p63-66 2003
Asserts that online recruiting is a major facet of building and improving enrollment, examining: the student perspective (organizing the site, highlighting benefits and successes, ease of contact, integrating the financial side, and benefits of e-mail); search engines (ranking and recruitment, links, link popularity, and key departments and phrases); and tying the online strategy together (links to home page, load times and document formats, statistics, and simple add-ons). (SM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A