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ERIC Number: EJ678019
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
A Comparison of Two-Year and Four-Year Adult Students: Motivations To Attend College and the Importance of Choice Criteria.
Broekemier, Greg M.
Journal of Marketing for Higher Education, v12 n1 p31-48 2002
Surveyed adult college students regarding their motivation for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge, and enhancement of self-esteem were most frequently mentioned. Availability of desired programs, days/times of needed classes, locations of courses, cost, and faculty reputation are the most important choice criteria.(EV)
Haworth Press, Inc., 10 Alice St., Binghamton, NY 13904-1580. Tel: 800-429-6784 (toll free); Fax: 800 895-0582; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A