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ERIC Number: EJ677722
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1051-0834
Readership Assessment of Missouri's "Discover&Enlighten": Implications for Publications and Teaching Programs.
Wood-Turley, Sharon; Tucker, Mark
Journal of Applied Communications, v87 n2 p15-30 2003
Results of study to measure the effectiveness of Discover&Enlighten, a newsletter of the University of Missouri's College of Agriculture, Food and Natural Resources, indicate that respondents (n=150) desire a mix of stories, have a positive perception of the newsletter, and consider it to be truthful. (Contains 17 references.) (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A