ERIC Number: EJ677350
Record Type: Journal
Publication Date: 2003
Reference Count: N/A
An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan's Nan Shan Life Insurance Corporation.
Luarn, Pin; Lin, Tom M. Y.; Lo, Peter K. Y.
Internet Research, v13 n4 p297-310 2003
Employs a case study method, using in-depth interviews of 29 corporate managers and experts, to understand the current state of mobilization in the life insurance industry. Suggests a conceptual framework and formulates possible research propositions incorporating several variables. Suggests 10 key success factors for implementing mobilization in the life insurance industry. (Author/AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan