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ERIC Number: EJ677270
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0009-5982
Romancing the Brand.
Pulley, John L.
Chronicle of Higher Education, v50 n9 pA30-A32 Oct 2003
Describes how the University of Maryland at College Park is one of many institutions that have spent thousands on bold promotional campaigns in the hope of changing their images. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A