ERIC Number: EJ677237
Record Type: CIJE
Publication Date: 2003
Reference Count: N/A
Built by Design: Developing a Customized Marketing Department.
Bulletin, v71 n5 p27-33 Sep 2003
Discusses steps for building a customized, adequately staffed union and student activities marketing department so that union marketing activities and expenses fit into a well-considered structure and can be evaluated for their contribution to meeting organizational goals. (EV)
Association of College Unions International, One City Centre, Suite 200, 120 W. Seventh St., Bloomington, IN 47404-3925. Tel: 812-855-8550; fax: 812-855-0162; Web site: http://acui.org.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special issue titled "Marketing."