ERIC Number: EJ677236
Record Type: Journal
Publication Date: 2003
Reference Count: N/A
Marketing Research: Planning for Success.
Bulletin, v71 n5 p22-26 Sep 2003
Discusses how student unions might conduct research to enhance the viability of their programs and services, especially in the area of auxiliaries. (EV)
Association of College Unions International, One City Centre, Suite 200, 120 W. Seventh St., Bloomington, IN 47404-3925. Tel: 812-855-8550; fax: 812-855-0162; Web site: http://acui.org.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A