ERIC Number: EJ677026
Record Type: CIJE
Publication Date: 2003
Reference Count: 0
The Impact of Benefits on Graduating Student Willingness To Accept Job Offers.
Jennings, Melody; Werbel, James D.; Power, Mark L.
Journal of Business Communication, v40 n4 p289-302 Oct 2003
Evaluates the influence of quality of information communicated about both nontraditional and traditional benefits on the recruitment of college graduates. Examines how communicating different degrees of information influences willingness to accept a job. Finds that increasing the quality of information communicated about traditional benefits decreased the willingness to accept job offers, while increasing the quality of communication about nontraditional benefits increased students' perceived value of those benefits. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A