ERIC Number: EJ676545
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Cyber-Fundraising and North Carolina Public Libraries.
Hunter, Timothy C.
North Carolina Libraries, v60 n4 p103-109 Win 2002
Defines cyber-fundraising and discusses reasons for using online fundraising in North Carolina public libraries. Discusses survey results on how North Carolina public libraries are using the Internet for fundraising; four steps for incorporating the Internet into a development program; measuring success; and using a "pull" strategy for drawing prospects to the library's site. Concludes with a list of common guidelines. (AEF)
Descriptors: Fund Raising, Guidelines, Internet, Library Funding, Online Systems, Program Development, Public Libraries, Technology Integration, Web Sites
North Carolina Library Association, State Library of North Carolina, 4646 Mail Service Center, Raleigh, North Carolina 27699-4646; Web site: http://www.nclaonline.org/NCL/index.html/.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina