ERIC Number: EJ675967
Record Type: CIJE
Publication Date: 2003
Reference Count: 0
Taking It to the Web: Youth News Moves Online.
Grusin, Elinor Kelley; Edmondson, Aimee
Newspaper Research Journal, v24 n3 p91-96 Sum 2003
Notes that the youth market is one of the most important in helping to stop newspapers' declining circulation. Explains that some newspapers have taken youth content online because Web sites can be customized based on individual interests of specific age groups. Examines a sample of Web sites for teens and preteens sponsored by daily newspapers. Finds some newspapers have taken steps to attract and keep teen audiences. (PM)
Descriptors: Adolescents, Audience Awareness, Internet, Journalism, Newspapers, Secondary Education, Technology Integration
Newspaper Research Journal, Association for Education in Journalism and Mass Communication, 234 Outlet Pointe Blvd., Suite A, Columbia, SC 29210-5667.
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A