ERIC Number: EJ674623
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
Strategic Planning Imperatives for Educators: Creating Advantage in an Emerging Competition-Based Market.
Schenk, Joseph A.; Schaid, Julie A.
Journal of School Public Relations, v23 n2 p131-47 Spr 2002
Explores the impact of four elements of strategic planning: strategic positioning, external and internal analysis, measurable objectives, and evaluation with corrective action. By examining both the literature that guides districts in the development of strategic plans and actual district plans, identifies areas of weakness and suggests ways districts can create a competitive advantage. (Contains 3 tables and 11 references.) (Authors/PKP)
Scarecrow Education, 4720 Boston Way, Lanham, MD 20706.
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A