ERIC Number: EJ673784
Record Type: CIJE
Publication Date: 2003
Reference Count: N/A
The Seven Deadly Sins of Public Outreach Programs.
Miller, Kivi Leroux
Resource Recycling, v22 n5 p12,14-16 May 2003
Lists seven approaches not to take when developing a public outreach campaign on recycling. Methods include: (1) environmental education will increase participation; (2) everyone cares about recycling; (3) guilt works; (4) keep repeating the same ads; (5) non-English speakers need translated literature; (6) scheduling workshops; and (7) kids will make their parents recycle. (NB)
Published by Resource Recycling, Inc., 600 S.E. Powell Blvd., Portland, OR 97202-2623.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A