ERIC Number: EJ672854
Record Type: CIJE
Publication Date: 2003
Reference Count: 0
"The West Wing" as Endorsement of the U.S. Presidency: Expanding the Bounds of Priming in Political Communication.
Holbert, R. Lance; Pillion, Owen; Tschida, David A.; Armfield, Greg G.; Kinder, Kelly; Cherry, Kristin L.; Daulton, Amy R.
Journal of Communication, v53 n3 p427-43 Sep 2003
Uses priming as a theoretical basis to investigate potential effects of NBC's television program "The West Wing" on individual-level perceptions of the U.S. presidency among a group of undergraduate students. Finds the program primed more positive images of the U.S. Presidency that subsequently influenced individual-level perceptions. Extends political communication-based priming research to entertainment television content. Makes theoretical connections to previous work on role display and trust in democratic institutions. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A