ERIC Number: EJ672780
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
E-mails, Educators, Practitioners and Changing Professional Paradigms.
AsiaPacific MediaEducator, n12-13 p156-67 Dec 2002
Contends that the management of relationships with stakeholders, key publics, and clients is central to the practice of public relations. Explores whether these relationships can be managed effectively within the changing communication environment of e-mail and websites. Discusses the ways in which practitioners are adjusting to these changes both online and through traditional communication, and how this can be reflected in educators' response to online teaching of public relations. (PM)
Descriptors: Communication Strategies, Distance Education, Electronic Mail, Higher Education, Public Relations, Technology Integration, World Wide Web
The Graduate School of Journalism, University of Wollongong, NSW 2522 Australia. Full text at http://www.uow.edu.au/crearts/journalism/APME/edinfo.html.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A