ERIC Number: EJ671104
Record Type: Journal
Publication Date: 2003
Social Cues in Multimedia Learning: Role of Speaker's Voice.
Mayer, Richard E.; Sobko, Kristina; Mautone, Patricia D.
Journal of Educational Psychology, v95 n2 p419-25 Jun 2003
In 2 experiments, learners who were seated at a computer workstation received a narrated animation about lightning formation. Then, they took a retention test, a transfer test, and rated the speaker. The results are consistent with social agency theory, which posits that social cues in multimedia messages can encourage learners to interpret human-computer interactions as more similar to human-to-human conversation. (Contains 25 references, 2 tables, and 1 appendix.) (GCP)
Publication Type: Information Analyses; Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A